TL ; DR
Store My Goods helps people store, manage and get back their household and office items. The product had the basics: inventory tracking, delivery requests and payments. But users found it hard to see what they had stored, what to do next and how to finish important tasks. I redesigned the dashboard into a decision-first experience that improves trust, visibility and control.
Where it failed
Despite being functionally complete, the experience failed at the most critical moment: helping users take their first meaningful action after login.
The Problem
The dashboard showed system metrics like storage items, orders and documents, but didn’t answer the questions users actually had.
Question 1
“What should I do next?”
Question 2
“How do I take action quickly?”
10–15 s
Users spent their first 10–15 seconds figuring out what to do instead of taking action.
Research
I mapped 40+ behavioural observations to find the patterns behind hesitation, confusion and inaction.
I analysed the existing dashboard across the key user flows. The platform already had everything users needed: storage items, delivery requests, payments and invoices, KYC and documents. Yet users struggled to finish basic tasks.
Observation 1
Inventory exists, but isn’t visible
Observation 2
Actions are available, but not discoverable
Observation 3
Users rely on navigation instead of guidance
Observation 4
Important decisions need interpretation
The goal wasn’t just to organise data, but to understand what stopped users from confidently taking their first action after login.
Insight 01
Users couldn’t rely on a single signal to understand their storage.
Metrics, labels and navigation existed, but none clearly answered the core question: “What do I have stored here?” Visibility wasn’t missing; clarity was.
Insight 02
Clarity isn’t just functional, it’s emotional.
Users didn’t just want access to their items; they needed reassurance, confidence and trust. Without clear feedback, they doubted whether their items were safe, or even stored correctly.
Insight 03
Users weren’t navigating, they were searching for meaning.
Instead of taking action, users had to interpret metrics, scan sections and mentally map the system. The experience asked them to think before acting, which slowed every decision.
Insight 04
Users needed guidance, not options.
Many actions existed, but without priority or context users hesitated. The system showed what was possible, but never answered “What should I do next?”
The dashboard wasn’t designed to guide action, only to display information.
The behaviour analysis showed the issue wasn’t just usability, but how users approach decisions and information. I created three personas from these patterns, each with its own mindset.
Mindset 1
Trying to find clarity
Mindset 2
Trying to act quickly
Mindset 3
Trying to stay in control
These personas moved the design from feature-driven to behaviour-driven.
Strategy
The redesign turned the dashboard from a system-centric interface into a decision-support system.
The dashboard was redesigned as a decision-making system, not just a visual interface.
Solution
Users see clearly, decide quickly and act confidently, right from the moment they land.
01
Guided first action
Users are guided to their next action right after login.
02
Inventory visibility
Users see their stored items at once, without navigating.
03
Small prompts
Prompts in context help users decide what to do next.
04
Inline actions
Users act directly from the list view.
05
Payment clarity
A clear payment status reduces hesitation.
Users instantly understand their current status, what they’re paying and where they stand.
‘View My Items’ and ‘Request Delivery’ are the first things on the page.
Users see how many items they have stored straight away.
The warehouse is clearly shown, with the exact address for self-pickup.
Users understand how long their items have been stored.
The dashboard, the next step and the item list, in one scroll. Scroll inside the screen to see it all.
Impact
These are estimates, not measured results. They come from the improvements in visibility, guidance and interaction design, using industry benchmarks and similar products.
40%
Less time to first action
Showing stored items right away and cutting navigation lets users act faster.
35%
More deliveries and payments completed
Clear calls to action and prompts help users move from decision to completion.
50%
Fewer drop-offs after login
Clearer value means less confusion, so users stay engaged after logging in.
75%
Less cognitive load
A simpler layout and guidance in context cut the effort needed to read the interface.
25%
Better payment success rate
The payment overview and a simpler flow reduce hesitation at checkout.
Estimated from the UX improvements in activation, task clarity and interaction patterns, using industry benchmarks and similar products.
Doctors wrote the plan. I made people keep it.
DailyBloom turns clinical IBS care into habits small enough to stick: care plans, meal tracking and guided hypnotherapy, shaped by 90+ patient interviews.
UI/UX Design Consultant at Dr. Reddy’s
Open to Full-Time roles
If people sign up and drift away, or your AI feature confuses more than it helps, that’s the problem I like most. Tell me where users get stuck.
