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Designing products that turn complexity into clarity Designing products that turn complexity into clarity

I’m Pranay Kumar Sarkar,

Designing the next generation of AI-Human experiences.

Pranay Kumar Sarkar, Independent Product Designer

Featured Projects

Case Studies

My work is driven by empathy and
research, transforming complex issues into

clear and human experiences.

  • DailyBloom IBS app screens: meal plans, hypnotherapy sessions, a gut health score, a leaderboard and the care plan journey

    DailyBloom IBS2024 – 25

    • Android + iOS
    • Shipped

    A gut-health companion for people living with IBS. I designed care plans, meal tracking, guided hypnotherapy and community for Dr. Reddy’s, turning clinical guidance into small daily steps.

  • MyDTDC app screens showing the shipping home screen and a scheduled pickup

    MYDTDC2026

    • Android
    • Concept

    A doorstep pickup that keeps its promise, or tells you early. I redesigned the pickup experience to build trust among the users to send their parcel confidently.

  • The redesigned Store My Goods dashboard: stored items, payments and the next action

    Store My Goods

    • Web app
    • Redesign

    Store My Goods had every feature people needed, but no clear next step. I redesigned the dashboard so people see what they’ve stored and act on it from the first screen.

  • Mira concept app screens: a mood check-in, meeting Mira before a session, and rating the sessionComing soon

    Mira2026

    • Android
    • Concept

    A conversational hypnotherapy companion for people with IBS. Mira checks in on how you feel, guides each session and learns from your feedback.

Playground

2022 – 2026

What I designwhen nobody’s asking.

  • Donation Profile app screen tracking a 2023 goal at 72 percent
  • Property booking dashboard listing San Francisco stays beside a map
  • Care Assistant mobile app asking how it can help, with suggested questions
  • SAYLO landing page for an AI speaking coach that practises real conversations
  • Mountain bike store landing page headed The Fastest Way Top to Bottom, with new arrivals and apparel
  • Team workspace calendar with a to-do list beside a week of scheduled meetings
  • Car insurance mobile app: policy card, health and wellness shortcuts and quick actions
  • Mindweave e-commerce dashboard listing orders with revenue, customer and transaction totals
  • Stays booking landing page on a laptop resting on an orange armchair

About Me

4+ years helping teams ship products people come back to, through growth, activation and engagement.

When I’m not designing, you’ll probably find me chasing mountain views and river sounds, or curled up with a good film and a playlist that never ends.

My Experience
Pranay Kumar Sarkar by a mountain river, with hand-drawn notes about travel and perspective

My Experience

Four years of turning complex products into things people actually use.

  1. Independent Product Designer

    Self-employed

    • Lead end-to-end product design across AI, SaaS, B2B and healthcare products, from discovery and UX strategy to prototyping and developer handoff.
    • Designed onboarding and decision flows for AI travel and SaaS EdTech products; built 2 design systems and reusable UX patterns.
    • Prototyped 2 generative AI products using Claude, Antigravity, Cursor and Supabase; designed Medem’s healthcare website to turn more visitors into patients.
    Design systems
    2
    AI prototypes
    2

    Lead with strategy, ship end to end.

  2. UI/UX Design Consultant

    Dr. Reddy’s Laboratories

    • Led product design for DailyBloom IBS, translating complex clinical requirements into accessible, safe and intuitive healthcare experiences.
    • Shipped 30+ features across onboarding, engagement, gamification and hypnotherapy; increased user goal completion by 72%.
    • Supported 2K+ users and contributed ~₹10L revenue growth in 6 months through product and engagement improvements.
    • Conducted 90+ user interviews and collaborated with product, engineering and clinical stakeholders.
    Goal completion
    +72%
    Features shipped
    30+

    In healthcare, clear design keeps patients safe.

  3. UI/UX Designer

    Techthrive Solutions

    • Designed SaaS workflows and data-dense dashboards across HR, cloud and travel products.
    • Standardized reusable UX patterns across 3 product lines and simplified complex multi-step workflows.
    • Redesigned CRM workflows, contributing to a 36% improvement in sales performance.
    Sales performance
    +36%
    Product lines unified
    3

    Consistent patterns make complex data easy to read.

  4. Associate UI/UX Designer

    VMA Tech Labs

    • Designed responsive user flows, wireframes and interfaces for web-based products.
    • Mapped an end-to-end appointment-booking journey and developed wireframes for a skincare brand’s website.
    Booking journey mapped
    1

    Clarity starts with the journey, not the wireframe.

  5. UX Designer Intern

    VMA Tech Labs

    • Learned the fundamentals of user research, wireframing and usability alongside the design team.

    Good design starts with listening.

Testimonials

A quick learner, he grasps concepts and applies them effectively. His design sense makes every project visually appealing and user-friendly. I can confidently say he is a valuable asset to any team.

Sajin Philips, Associate Design Director

Get in Touch

Your product’s next big move starts with one email.

Available for new projects

4+ years helping teams grow and keep users across mobile, SaaS and AI. Tell me where you’re stuck.

or write topranaysarkaruiux@gmail.com